Sevenmachines “Success is easiest to protect, and hardest to reinvent.”

Ethics

Second-Order Effects of AI Integration

When focusing on technology and its ever more advanced possibilities, it’s easy to forget that organisations, and the way they work and function, are still very human. The source of the creativity, and what is created, is driven by the friendships and frictions between people. Over many years working with teams and across larger functions I’ve seen how success is down to the culture and relationships, and the positive collaborations that develop. The common complaints I’ve heard in 1:1s, and what impedes technical progress and the happiness levels of people working within the business, are the result of bad relationships and inter-team attitudes. So, what does any of that have to do with AI? Understanding that success in a technology-focused company is a people-centred endeavour, helps teach us how AI tools help, and where they are dead-weight or actively negative influences. The places they can ease our pain, and where they will just increase it. In the last couple of years we’ve integrated more and more AI-first approaches into our ways-of-working. Time enough to see where the impact has been, where things haven’t changed, and some of the second-order effects of this step-change.

May 10, 2026

AI Strategy Culture Ethics

Digital Ethics - Making Choices

Our technology growth has taken us on a fantastic journey. Inside of the last 25 years we have gone from wired phones in our houses, to powerful computers strapped to our wrists. We can transfer money across to the other side of the world in fractions of a second. Whole autonomous organisations can be contructed from smart contracts that live distributed across the digital world. I can authenticate to my bank through facial recognition. My favourite websites know me better than I know myself, and can act as smart agents, predicting what I would like, where I would want to go, how I might vote… This digital world is one of data and machines, locations, behaviours, machine learning predictions. automated interactions. These abilities give us the power to do great things, but in doing so we have also achieved the power to do immense damage. How do we navigate this new world and maintain integrity? How do we cross ever-more amazing frontiers without losing our ethical direction?

March 31, 2021

Ethics AI